Strategic communications and planning are generally about outlining communication efforts based on
the team. It means developing a plan that will guide communication efforts based on your organization
objectives. Also, it is not relegated to one person; it is primarily a team effort. This is because, while the
team lead can outline the plan, other team members should be able to point out omitted things and
suggest the best ways to implement the outlined strategies, making everyone a contributor.
Additionally, strategic planning works for both short and long term planning. Usually, it may be an
ongoing process. Nonetheless, the framework should be built to support the long term goals of the
A question could spring as to why long term against short term goals? Shouldn't it make sense to
approach it from the changing dynamics of the organization?
When an organization framework has a long term introspection, the focus is a thing. Every single step
taken has a purpose, and it leads to an end goal. This implies that there are no necessary detours. If it
doesn't lead to the end game, you do not waste your time on it.
Short term goals are fantastic, but there should be steps for the long term as it gives allowance for
adjustment and ideas that fits and leads to the final purpose.
Objectives that organization may desire to accomplish with a strategic plan
- It gives a better structure where everything is outlined, and team members are in knowledge.
- It helps identify and measure wins
- It saves time and resources
- It helps track timelines.
- Essential components of strategic planning
- Identify your audience
- Identify tools that will be most effective in reaching your target audience
- Outlining the best channels to reach audiences that have been identified
- Clarify goals
- Ensure team awareness and participation
- Design metrics to gauge the outcome
- Outlining the implementation strategies